Why reading from a script works on LinkedIn
LinkedIn is a professional audience. People forgive plain lighting. They do not forgive a video that takes forty seconds to get to the point. A script keeps you on one clear idea, in the order that makes sense, without the filler that creeps in when you improvise.
It also takes the pressure off. Many people who write great LinkedIn posts avoid video because they freeze on camera. With the script right under the lens, you are not remembering anything. You are reading, one or two lines at a time, at your own pace. If you want your delivery to sound less read, see how to read a teleprompter naturally.
How to set up your shot
- Pick a calm background. A bookshelf, a plain wall or your office. Nothing that pulls attention from your face.
- Camera at eye level. Raise the laptop so you are not looking down at the lens. It reads as more confident.
- Soft light from the front. A window facing you is ideal.
- Dress the way you would for a video call with someone you want to impress.
Frame for 4:5 or 1:1. Both take up more of the feed than 16:9, and a square frame leaves more room for your post text above the video. For more on eye contact, read how to look at the camera.
Script tips for LinkedIn
- Lead with the lesson. "Hiring for culture fit cost us a year" is a better first line than your name and title.
- Use one real example. A specific story beats a list of general advice.
- Keep jargon out. Write it the way you would explain it to a smart friend outside your industry.
- Close with a question. It gives people a reason to comment, which is how LinkedIn conversations start.
If you already post text on LinkedIn, you have scripts. Paste a post that did well and ask Claude to turn it into a 60 second video. Our guide on how to write a video script covers structure in more detail.
What to post about on LinkedIn
The best LinkedIn videos come from your own work. A decision you made and why. A mistake that cost you time or money. A process your team uses that others could copy. A trend in your industry and what you think it means. None of these need slides or a studio. They need a clear point and a face.
Keep a running list of these moments in your notes. When it is time to record, pick one and describe it to Claude in a sentence. The script comes back with a hook, the story and a takeaway, sized for a minute or so on camera.
Post consistently rather than perfectly. One short video a week, recorded at your desk, builds more familiarity than a polished video every quarter. Since Scriptmade handles the trimming and captions, recording a short LinkedIn video takes about as long as writing a text post.
What Scriptmade does after you stop recording
The edit happens as soon as you stop. Silences and restarts are cut with soft audio fades. Every word is transcribed and timed, and captions appear in clean, karaoke or bold style. Studio lets you set your own caption font and colors, which is useful if you want videos to match a company look.
You direct the rest from the script. Type a slash on a line to put stock footage or an AI image next to you in a split screen, add a zoom on a key sentence, or drop in a transition or sound effect. Delete a line and it is gone from the video. Background music ducks under your voice.
Exports are H.264 MP4s in 4:5, 1:1, 9:16 or 16:9. Copy the video with one click and paste it into a LinkedIn post, or save it and upload it. The same file works on X too. Try the free online teleprompter with no signup, or see pricing for the full edit.
Questions people ask
How long should a LinkedIn video be?
LinkedIn allows up to 15 minutes from desktop and 10 minutes from the mobile app. For a single lesson or opinion, 45 to 90 seconds keeps people watching.
What aspect ratio works best on LinkedIn?
LinkedIn supports anything from 1:2.4 to 2.4:1. A 4:5 or 1:1 frame fills more of the feed than 16:9. Scriptmade exports all four common frames.
Can I paste the video into LinkedIn?
Yes. One click copies the finished MP4, and you can paste it into a LinkedIn post. You can also download it and upload it the usual way.
Will I sound like I am reading?
The teleprompter shows two lines at a time, follows your pace and waits on pauses, so your delivery stays close to normal speech. Scripts are written for speaking, not for reading silently.
Can I remove the Scriptmade watermark?
Yes. The Free plan adds a small watermark. Pro and Studio exports have none.